Design

Interface, identity, and the argument a product makes before anyone reads a word.

Four projects

How I work

Most of what gets called design happens before anything is drawn. It is deciding what the thing is for, who is going to be holding it, and what they are allowed to get wrong.

I work from the actual situation rather than a persona document. With the robot study that meant asking students and staff what they would actually want a robot on campus to do, before anyone decided for them. With the review system it meant noticing that the barrier was never the writing. It was the five minutes of typing.

The visual work comes last and takes the least time. If the framing is right the interface mostly follows. If it is wrong, no amount of typography rescues it.

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